NecessaryDevil and PranaMojo entered a business partnership to launch a range of wellness offerings for enterprises and individuals. PranaMojo's offerings in yoga, meditation, nutrition and genomics will complement NecessaryDevil's technology platform and its expertise in managing engagements pertaining to endurance activities like running and cycling. The common thread between the two companies is that both were conceptualised and created in response to the pandemic associated lockdown with an aim to offer mental, physical and social well-being to people through technology.

NecessaryDevil offers innovative products regarding events, challenges and training programs in its domain. It leverages gamification and personalization to make the fitness journey interesting and accessible to many. Narendra Nandekar, the founder of NecessaryDevil and an active marathoner, speaking about the partnership, said, “We are committed to provide a technology platform with novel concepts to make our users’ fitness journey interesting. I am positive that PranaMojo’s offerings will help us in attracting more people towards holistic wellness.”

 

PranaMojo promotes sustainable well-being by leveraging technology and ancient expertise in Yoga, Meditation, and Mindfulness. Nilesh Sahasrabudhe, the founder of PranaMojo and a Yoga enthusiast and practitioner for more than a decade, says, “Today, the definition of ‘fitness’ has widened from ‘physical fitness’ to ‘mind and body well-being’. This has ushered in a new era of mental diet and people are looking for avenues to learn this new way of life. This association will promote sustainable well-being by creating an amalgamation of latest technology, ancient expertise and modern techniques.” Nilesh came up with an idea to build an integrated app with stereoscopic technology and privacy protection in place for hosting interactive and real-time sessions available for individuals, corporates, and educational institutes. That’s how PranaMojo was born.

 

This partnership has already been leveraged to provide wellness programs to leading organizations and is being further developed to build an ecosystem of happy and healthy employees, and most importantly individuals.